Create clarity from complexity

Brand architecture, messaging and product naming for industrial and health tech companies

NAVIGATE BRAND TRANSFORMATION WITH CONFIDENCE

Expert brand advisor and interim executive for tech & industrial companies

HOW DO YOU TURN A COMPLEX B2B COMPANY INTO A CATEGORY-LEADING BRAND?

REPOSITION YOUR BRAND FOR THE NEXT CHAPTER OF GROWTH

Sooner or later, most companies face pivotal moments of change—major strategic shifts, product innovations, market expansion, mergers, acquisitions, spin-offs.

If your company is in one of these moments, you need leadership to build the people, process and tools to reposition your brand in the marketplace and fuel sustainable growth.

Working as a Fractional VP of Brand, I bring 20+ years of brand strategy experience from Verizon, Siegel+Gale, and Futurebrand. I specialize in leading tech & industrial companies through high-stakes brand transformations.

if you're looking to:

01

fill a leadership gap

You need senior brand expertise now without full-time overhead.
02

Accelerate a transformation

Your company is making a strategic pivot and need to reposition the brand.
03

Navigate M&A complexity

You're integrating an acquired brand or product portfolio.
04

C-Suite & Board engagement

You need an expert to facilitate major brand decisions.